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The Symbols of Power Remind Us of the Power of Symbols

This week’s presidential inauguration is a reminder of the power of symbols. Not only was the inauguration (albeit the second) of the nation’s first black president held on Martin Luther King, Jr. Day,...

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Lessons from Interactive Super Bowl Commercials

Brands that interact with their audience are more likely to sustain attention, build awareness and invoke a response from their target audiences. Although most of the Super Bowl commercials were...

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Showcase Your Media Coverage and Grow Your Influence

On Tuesday, I discussed how to utilize media coverage to instill a sense of pride among employees and other stakeholders, to demonstrate value to the C-suite and to extend your brand’s reach via social...

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Research Your Way to Measurable Results

The public and media’s desire for the newest, latest and greatest information can put a tremendous amount of pressure on a brand, especially when it’s without news.  Most companies experience...

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The Lasting Effects of the Football Star and his Fake Dead Girlfriend

By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create...

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Three Ways Businesses Can Engage Fans on Pinterest

I admit it: I am one of those girls with a Pinterest wedding board – and I am not engaged. I love Pinterest, and I am not alone. Pinterest has, on average, thirty million monthly visitors. According to...

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Swift, decisive responses avert PR crises for Royal Caribbean and Papa John’s

While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond...

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Burying a Bad Online Reputation

When it comes to search engine rankings, most companies pay big bucks to boost the online visibility of their business or product. Made first page of Google? That’s great…as long as the news or reviews...

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Taking Advantage of Facebook’s New Rules for Promotions

Contests have long been one of the most effective ways to garner attention and affinity on social media, and some big news from Facebook means the rules for contests have changed—even if you didn’t...

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A Day in the Life at a PR Agency

Earlier this month, Cookerly welcomed Georgia College & State University senior Julia Richardson as she spent the day shadowing our team. Julia is studying mass communication at Georgia College,...

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